Ranching


We believe healthy food can and should be produced in harmony with nature.


We envision a region where family ranches are thriving — economically and ecologically. And land stewards are rewarded..

Together, we are producing high-quality food in ways that support nature, people, and jobs.

HEALTHY RANGELANDS, THRIVING RANCHES

Our Regenerative Ranching program is advancing regenerative management practices on millions of acres of rangeland, and gaining more market recognition for beef grown well. This includes:

  • Advocating for leading retailers to recognize healthy rangeland stewardship.

  • Securing conservation funding for health rangeland management.

  • Bringing ranchers together to share best practices.

  • Adopting practices that improve water quality and reduce drought.

VIRTUAL FENCING TECHNOLOGY AT SCALE

Our virtual fencing program is accelerating adoption of this precision rangeland management tool that improves outcomes for nature as well as a ranch’s bottomline.

Virtual fencing is:

  • More affordable than ever.

  • Supports wildlife migration.

  • Helps replace fencelines lose in wildfire.

120

Family- or Tribally- owned ranching businesses

7M

Acres of public & private rangeland

$67M

Estimated annual increased market return for program producers.

13

Western States

LEARN MORE ABOUT REGENERATIVE RANCHING

OUR PARTNERS

  • A progressive, relationship – driven cattle feeding company committed to profitability and sustainability through operational excellence. Visit their website!

  • A leading environmental sustainability consultancy that partners with major organizations across the globe to drive sustainable transformation and align business with planetary boundaries. Visit their website!

  • A network of forward-thinking ranchers united by a common philosophy: Leave the land better than you found it.

    Over the past 36 years, Country Natural Beef has grown to become the largest ranching cooperative in the western US. Visit their website!

  • A small, women-owned creative strategy agency in Portland, Oregon. They believe creative brand work requires bringing together many parts, pieces, characters, and flavors. And everything that they put into it takes great consideration. It’s about the intention and the slow build, like a great stock, to create something stunningly rich and deeply satisfying. Visit their website!

  • Northway Ranch Services specializes in providing technical support for ranching operations, empowering you to leverage your most valuable resource: time. Visit their website!

  • Texas A&M University is an engine of imagination, learning, discovery and innovation. Here, you'll learn essential career skills while discovering the rich values and time-honored traditions that make our university so special. Link to their website.

UPCOMING EVENTS



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